Case study: Moisture Surge 72-Hour Auto-Replenishing Hydrator Launch Campaign
Overview: Clinique is an American brand for skincare, cosmetics and fragrances. It is a subsidiary of the Estée Lauder Companies. In March 2018, they launched one of their hero products, Moisture Surge 72-Hour Auto-Replenishing Hydrator.
The Challenge: The scope of work involves the online activation and we had no control over the offline activities
The Task: To drive sampling and purchase
The Solution: Mapped out a robust online-to-offline journey for consumers. Targeted online advertising and CRM journey
The Results: > 30% oversubscription for sampling activation. Conversion rate of this base was 10%. Sales of product exceeded expectations and the product was out-of-stock halfway through the campaign, indicating high conversion.
Case study: Oil Control Campaign
Overview: LAB SERIES is a men’s skincare brand. Since 1987, the brand has been formulating high-tech, high-performance products for men.
The Challenge: The database base has been stagnating and would like to grow the base through a lead-generation campaign.
The Task: To implement an digital campaign targeted at men to drive sampling
The Solution: Mapped out a robust digital campaign leveraging on social media and CRM
Interest targeting to capture potential leads
The Results: Cost per lead @ $8.32 Cost per click @ $0.70 Redemption rate of 32% Total impressions @ 754,697
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